UNLEASHING POTENTIAL IN STORYCENTRIC COMMUNITIES

Leading with Story

Thanksgiving Looks A Little Different This Year

Thanksgiving Looks A Little Different This Year

Thanksgiving looks a little different this year. Today I am exchanging turkey, stuffing, and pumpkin for ugali, chapatti, and mandazi. Instead of watching schoolchildren perform plays about pilgrims and Indians I am watching a host of nationalities and tribal groups as they role play stories of old. But one thing remains the same: I am deeply grateful. This week Freedom to Lead is in Kenya. Next week we will go on to Zambia. In these

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Treasure in a Clay Jar

Treasure in a Clay Jar

Frequently I ask people to name the leader who has personally influenced them the most. People typically respond describing leaders who are neither famous nor incredibly successful. In fact, they often talk about leaders who would not even be considered leaders by conventional definitions. Yet these leaders left an indelible mark. They bring to mind the Apostle Paul’s image of “treasure in jars of clay” (2 Corinthians 4:7). Common on the outside, but the content

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The Wow Factor

The Wow Factor

Telling the Story As a global team in a faith-based nonprofit, a big part of our job is to tell our story. Depending on the audience, we might craft the story a little differently or choose to hone in on a specific kind of story that resonates best. But our job is to tell the story. It is the story of Freedom to Lead International. They are the stories of men and women in Asia and Africa

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Jesus the Master Communicator (part 6)

Jesus the Master Communicator (part 6)

  The past few weeks we began talking about Jesus, the Master Communicator. When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord. But how often do we view him through the lens of Jesus the Master Communicator? In light of this, what are some ways we can adopt this communication style in our own communication of the gospel in formal and non-formal

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Jesus the Master Communicator (part 5)

Jesus the Master Communicator (part 5)

The past few weeks we began talking about Jesus, the Master Communicator. When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord. But how often do we view him through the lens of Jesus the Master Communicator? In light of this, what are some ways we can adopt this communication style in our own communication of the gospel in formal and non-formal ways?

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Jesus the Master Communicator (part 4)

Jesus the Master Communicator (part 4)

The past few weeks we began talking about Jesus, the Master Communicator. When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord. But how often do we view him through the lens of Jesus the Master Communicator? In light of this, what are some ways we can adopt this communication style in our own communication of the gospel in formal and non-formal ways?

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Jesus the Master Communicator (part 3)

Jesus the Master Communicator (part 3)

The past few weeks we began talking about Jesus, the Master Communicator. When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord. But how often do we view him through the lens of Jesus the Master Communicator? In light of this, what are some ways we can adopt this communication style in our own communication of the gospel in formal and non-formal

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Jesus the Master Communicator (part 2)

Jesus the Master Communicator (part 2)

Last week we began talking about Jesus, the Master Communicator. When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord. But how often do we view him through the lens of Jesus the Master Communicator? In light of this, what are some ways we can adopt this communication style in our own communication of the gospel in formal and non-formal ways? Over

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Jesus, the Master Communicator (part 1)

Jesus, the Master Communicator (part 1)

When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord, the long awaited Promised One. But how often do we view him through the lens of Jesus the Master Communicator? This was the challenge that one of our Indian leaders made this week among a group of twenty-five ministry colleagues from India and Nepal gathered to plan for the first-ever Orality Institute

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Using Story to Set Leaders Free – Video

Using Story to Set Leaders Free – Video

This video provides a snapshot of how Freedom to Lead takes stories, images, and music to deliver time-honoring leadership principles. We have witnessed that when oral-based leaders experience the leadership principles of Jesus through stories, images, and music, their hearts are changed. As a result, communities are impacted.

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Marketing With Story

Marketing With Story

Marketing specialists tend to confuse me. Their discipline is often made to seem impossibly complex. Is there a simpler way to promote our brand? One branding expert says “Yes!” He believes our most powerful marketing tool is our own story. So we’ve given it a try. In Building a StoryBrand, Donald Miller provides the basic building blocks of a good marketing story.1 He wrote, “Here is nearly every story you see or hear in a

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Marketing Made Simple

Marketing Made Simple

Marketing is not my expertise. Every day solicitors come knocking via my inbox with the marketing “offer you just can’t refuse.” While I don’t know much about their complex discipline, I do know our small organization does not have money to waste. I get heartburn when other leaders spend precious dollars on marketing efforts only to get little or no results. And when they do receive the final reports, they wonder what went wrong, or

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info@freedomtolead.net
919-297-8723