Freedom to Lead International® (FTL) provides leadership development services to leaders in 48 countries throughout South Asia, Africa, and North America. We specialize using methodologies that engage leaders who are more likely to be influenced through oral-based methods (stories, images, drama, poetry, music, etc.) rather than through abstract theory or concepts. We call these people “storycentric communicators.” This video outlines some of the secular research, science, and cultural anecdotes behind this story-based methodology for adult learning. It challenges people in western cultures to realize the power of story, perhaps seeing that this story-based approach is for all of us.