Freedom to Lead International® (FTL) provides leadership development services to leaders in 50 countries throughout South Asia, Africa, and North America. We specialize using methodologies that engage leaders who are more likely to be influenced through oral-based methods (stories, images, drama, poetry, music, etc.) rather than through abstract theory or concepts. We call these people “storycentric communicators.” This video outlines some of the secular research, science, and cultural anecdotes behind this story-based methodology for adult learning. It challenges people in western cultures to realize the power of story, perhaps seeing that this story-based approach is for all of us.     Transcript: The Power of Storytelling (Rick Sessoms:) Freedom to Lead International® is a 501(c)(3) nonprofit entity that provides leadership development services to leaders in South Asia, across Africa, and in the US. We specialize in using methodologies that engage leaders who prefer and are more likely to be influenced through oral-based methods rather than through abstract theory or concepts. We call these people “storycentric communicators.” The oral-based tools we use include stories, images, drama, dance, poetry, and music. We call these methods the “storycentric arts.” Think about a story you’ve heard that had an impact on you. Why did that story impact you?  Several years ago, my wife and I visited Broadway to see the musical Wicked. This show is a prequel to The Wizard of Oz. It tells the story of Elphaba, the Wicked Witch of the West, and her early history in the land of Oz. Elphaba