Marketing specialists tend to confuse me. Their discipline is often made to seem impossibly complex. Is there a simpler way to promote our brand? One branding expert says “Yes!” He believes our most powerful marketing tool is our own story. So we’ve given it a try. In Building a StoryBrand, Donald Miller provides the basic building blocks of a good marketing story.1 He wrote, “Here is nearly every story you see or hear in a nutshell: a CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN and calls them to ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” This kind of story helps our customers not to burn too many calories in an effort to understand o ur product.