You can read Part 1 here Organizations in virtually every sector have access to data that can offer an advantage for developing new products, helping coworkers reach their potential, and improving customer experience. Companies on average manage three times more data than they did five years ago. Many organizational leaders devote valuable time diving into these pools of data searching for patterns, problems, or potential opportunities. This analytical work can be energizing when it reveals nuggets of information to gain a competitive edge. But leaders who know how to communicate their relevant data through a story structure have better odds of convincing others to take action. Powerful stories have a similar structure. Whether it’s a personal story told to a friend, a Hollywood blockbuster, or a fable from classical literature, most effective stories have a common three-part structure. Part 1 presents the plot. The main character (the hero of the

The organization I lead generates a bunch of data. We provide leadership development in under-resourced populations, so we have data about the number of leaders that are engaged in our programs. We have data about the number of events we conduct each quarter. We have cool data about the impact of our services on leaders. But when we began telling “Jairus’ story” to our stakeholders, the data has found a voice.  Stories Attach Meaning to Data We’ve heard the phrase “the data speaks for itself,” but the truth is, data almost never communicates clearly for itself. When leaders interact with customers, with funders, with their boards, or with their own teams, stories give them ways to attach meaning to relevant data. With Jairus’ story of leading in war-torn South Sudan, we are able to help audiences “touch and feel” our data.    Stories Improve Human Learning Story matches the way

This is Part 3 of a Multi-Blog Series. You can read Part 1 and Part 2.   “One small step for man. One giant leap for mankind.” About 600 million people heard these words live from Neil Armstrong when he stepped for the first time onto the surface of the moon. As the iconic news anchor Walter Cronkite narrated this historic moment over CBS News on July 20, 1969, grainy images transmitted over television screens of an other-worldly space capsule touching down made the event seem simple and serene. But NASA engineers at Cape Canaveral were anything but calm as the lunar module and its crew made their final approach and landed safely. Trajectory Matters These experts at Mission Control knew that a slight error in setting the trajectory of Apollo 11 on its launch pad in Florida could have caused the rocket to veer perilously off target by the