Years ago a friend gave me a picture book that promised to enable the viewer to “see what is invisible.” It was my first experience with stereograms, those incredible 3D images that look like a collection of jumbled shapes and colors, until you adjust your focus. At first it was frustrating. I really had to train my eyes to see in another way, to look beyond the two-dimensional surface. But once I did, all of a sudden the hidden image “appears” in 3D right before my eyes.
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“Designated Driver Jay Winsten is an associate dean at The Harvard School of Public Health. He was the driving force behind the Harvard Alcohol Project, which introduced and popularized the social concept of the “designated driver” in the United States. In the late 1980s, Winsten, learned about the “designated driver” norm that was prevalent in Scandinavian countries. At the time the norm did not exist in the United States; nobody knew what a designated driver was. But within three years after Winsten launched the “Designated Driver” campaign, 90% of Americans were familiar with the term. Thirty-seven percent of those polled said they had acted as a designated driver, and 54% of frequent drinkers indicated that they had been driven home by a designated driver. How did Winsten do that? What was the secret for his phenomenal success?
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