UNLEASHING POTENTIAL IN STORYCENTRIC COMMUNITIES

Leading with Story

Marketing With Story

Marketing With Story

Marketing specialists tend to confuse me. Their discipline is often made to seem impossibly complex. Is there a simpler way to promote our brand? One branding expert says “Yes!” He believes our most powerful marketing tool is our own story. So we’ve given it a try. In Building a StoryBrand, Donald Miller provides the basic building blocks of a good marketing story.1 He wrote, “Here is nearly every story you see or hear in a

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Marketing Made Simple

Marketing Made Simple

Marketing is not my expertise. Every day solicitors come knocking via my inbox with the marketing “offer you just can’t refuse.” While I don’t know much about their complex discipline, I do know our small organization does not have money to waste. I get heartburn when other leaders spend precious dollars on marketing efforts only to get little or no results. And when they do receive the final reports, they wonder what went wrong, or

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Leading With Story: a Book Review by Evangelical Missions Quarterly

Leading With Story: a Book Review by Evangelical Missions Quarterly

Originally Posted in October 2017 by Evangelical Missions Quarterly (EMQ) —Reviewed by Benjamin Espinoza, PhD student, Michigan State University.   Story has become a topic of interest for many scholars, pastors, and missionaries. As Christians, we are called to be participants in the greatest story of all time, the gospel. Rick Sessoms estimates that eighty percent of the world’s people are “story-centric learners,” meaning they learn through storytelling (drama, art, music, etc.). This provides a unique

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What Happens after Giving Tuesday?

What Happens after Giving Tuesday?

This week in America our families and friends will gather for a day of Thanksgiving. Since my heart surgery in September I have not eaten much sugar, gluten, or dairy, but for this special occasion I am looking forward to the carrot cake that will be made from my mother and grandmother’s recipe. While I watch the parade on television with my three grandchildren, I will also be thinking of our brothers and sisters in far off places. In

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Leaders Who Seek Peace

Leaders Who Seek Peace

Freedom to Lead (FTL) recently traveled to work with a group of second generation leaders that are being developed in Adjumani, Uganda through The Garden Project. These Christian leaders are primarily refugees that have fled from Sudan. In light of their war-torn lives, the Sudanese brothers and sisters found FTL’s module on Peacemaking to be especially relevant. When I returned home, I was reminded that we also need leaders who seek peace. Is All Conflict

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Asking the Right Questions

Asking the Right Questions

Storytelling Questions The Story of Rev. Gupta Rev. Gupta was a well-loved pastor in his rural community for many years. He brought together his friends Raju and Geeta to help build the church and these people became life long friends. The community was being reached with the gospel, people were being baptized every week, and the church was growing. Rev. Gupta was able to get further study in a neighboring city. As the church started

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We Have Waited So Long

We Have Waited So Long

It was 1980-something and our church had invited a missionary to speak. Inevitably, this meant the service would go long, so I decided to sit in the balcony. By the time the missionary began his appeal, I was already praying. He raised his arms and said, “God needs people to go into the harvest, people willing to say, ‘Here am I, send me.’” Moved by these words I continued praying, “Not me, not me, O,

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Leading With Story

Leading With Story

Cultivating Christ-centered Leaders in a Storycentric Generation Originally Posted on January 26, 2017 by Missio Nexus This is a long overdue book about leadership in a world suffering from future shock – a world changing so rapidly that no one can keep up. Changes are happening so quickly that most of the time it feels like we are living on the starship Enterprise leaping into cyberspace where no man has gone before. Facebook, YouTube, Twitter,

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