UNLEASHING POTENTIAL IN STORYCENTRIC COMMUNITIES

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Jesus the Master Communicator (part 3)

Jesus the Master Communicator (part 3)

The past few weeks we began talking about Jesus, the Master Communicator. When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord. But how often do we view him through the lens of Jesus the Master Communicator? In light of this, what are some ways we can adopt this communication style in our own communication of the gospel in formal and non-formal ways? Over these six weeks we are highlighting some of the communication styles of Jesus. The first week we talked about how Jesus used good stories. Last week we talked about Jesus using rich imagery. Today we will look at the third communication style.   3. Jesus asked good questions Not only did Jesus tell good stories and use images, but he also asked good questions. By asking questions he was involving the audience and

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Jesus the Master Communicator (part 2)

Jesus the Master Communicator (part 2)

Last week we began talking about Jesus, the Master Communicator. When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord. But how often do we view him through the lens of Jesus the Master Communicator? In light of this, what are some ways we can adopt this communication style in our own communication of the gospel in formal and non-formal ways? Over six weeks we will be highlighting some of the communication styles of Jesus. Last week we talked about the first one: Jesus used good stories. Today we will look at the second one. 2.  Jesus used everyday objects and verbal imagery If you give someone a mental picture, he will take it home and it will be in his heart for a long time. Jesus knew that and often used everyday images and objects or

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Jesus, the Master Communicator (part 1)

Jesus, the Master Communicator (part 1)

When we encounter Jesus in the New Testament we tend to view him through the lens of him as our Savior and Lord, the long awaited Promised One. But how often do we view him through the lens of Jesus the Master Communicator? This was the challenge that one of our Indian leaders made this week among a group of twenty-five ministry colleagues from India and Nepal gathered to plan for the first-ever Orality Institute of Leadership. These men and women will serve as certified facilitators in the Institutes’ regional hubs across this region. Students that attend this Institute will receive training and mentoring in character formation, biblical literacy, and ministry skills. They will learn how to lead people effectively with Jesus as their ultimate model. And the entire curriculum will be oral-based rather than literacy-based.This is an historic initiative, the first of its kind. So, let’s go back to

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Using Story to Set Leaders Free – Video

Using Story to Set Leaders Free – Video

This video provides a snapshot of how Freedom to Lead takes stories, images, and music to deliver time-honoring leadership principles. We have witnessed that when oral-based leaders experience the leadership principles of Jesus through stories, images, and music, their hearts are changed. As a result, communities are impacted.

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Marketing With Story

Marketing With Story

Marketing specialists tend to confuse me. Their discipline is often made to seem impossibly complex. Is there a simpler way to promote our brand? One branding expert says “Yes!” He believes our most powerful marketing tool is our own story. So we’ve given it a try. In Building a StoryBrand, Donald Miller provides the basic building blocks of a good marketing story.1 He wrote, “Here is nearly every story you see or hear in a nutshell: a CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN and calls them to ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” This kind of story helps our customers not to burn too many calories in an effort to understand our product.   So here is one non-marketer’s effort to tell our

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Marketing Made Simple

Marketing Made Simple

Marketing is not my expertise. Every day solicitors come knocking via my inbox with the marketing “offer you just can’t refuse.” While I don’t know much about their complex discipline, I do know our small organization does not have money to waste. I get heartburn when other leaders spend precious dollars on marketing efforts only to get little or no results. And when they do receive the final reports, they wonder what went wrong, or worse, whether their product is really any good at all. But what if the problem isn’t the product? What if the problem is the way we talk about the product? Can we make marketing simpler? Building a Story Brand In Building a StoryBrand, Donald Miller states that organizations typically cause their customers to burn too many calories in an effort to understand their product. When having to process too much information, people begin to ignore

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From Great to Good

From Great to Good

We need a few great leaders. But we need a whole lot more good leaders. “Wait, did I read that right? you may ask. Don’t you mean from good to great?” No. We need a few great leaders, but we need a whole lot more good leaders. Here’s why.

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Was Jesus a Political Threat?

Was Jesus a Political Threat?

Herod’s Perception Shortly after Jesus was born, Herod killed all the boy babies in Bethlehem because he perceived this “King of the Jews” was a political threat. Was his perception correct? According to the church calendar, a few weeks between Christmas and Easter – Epiphany – is the season we retell the story of wise men traveling from afar to worship the Christ child. According to Matthew’s narrative, Herod tried but failed to learn from the wise men the boy’s whereabouts, so he ordered a murderous rampage against all males two years and younger hoping his dragnet would take care of this problem. Some say Herod’s ruthlessness is based on his misunderstanding of Jesus’ purpose in coming to pitch His tent among us in time. Jesus poses no political threat, they say. Didn’t Jesus say, “My Kingdom is not of this world?” Others claim this is a misreading of Jesus’

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My Journey Toward Understanding Leadership Development

My Journey Toward Understanding Leadership Development

This is one excerpt of a complete article that has been circling around some missions circles recently. Read the entire article and to learn of the results of the research. A Search of “Leadership Development” Ordering a search of “leadership development” from Google currently yields 29 million menu options. Both for-profit and not-for-profit organizations invest billions of dollars each year on strategies intended to develop leaders. The pervasive need for better leaders in all spheres of private and public life teases our appetite for solutions. But has all our investment of time, energy, and money paid off? What is the “return on investment (ROI)” for developing leaders? Do our efforts to develop leaders really work? And if so, what kind of leadership development works? I grappled with these questions for many years. Hopefully this article contributes to the discussion.   A Colossal Disruption As a starting point, I share a

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Run Hard Into a New Year – Part Two

Run Hard Into a New Year – Part Two

Last week we began looking at five parallels between long-distance running and Christian ministry. Today I give you numbers 6 to 10.

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Run Hard Into a New Year – Part One

Run Hard Into a New Year – Part One

As we begin a new year into 2018, I see great parallels between long-distance running and the ministry we have with Freedom to Lead. These are personal things I’m learning as I’ve been putting my feet to the pavement these days.   Let’s look at ten of these parallels as we “run hard” into a new year with new beginnings. (the first five will be this week and the other five will be posted next week) 1.    Your attire means everything.  When I first began getting serious about long-distance running I would get giant blisters on my feet and acute pain in my knees. You see, for several weeks I had been running with an old pair of well-loved shoes and cotton socks. All of the experienced runners are right now shaking their heads because they know that’s a big “no-no.” Apparently your shoes and socks can make or break your experience,

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Where No One Has Gone Before

Where No One Has Gone Before

Over the past six weeks we’ve posted a series of posts that introduce the story of Freedom to Lead International. We’ve described FTL’s focus on changed leaders that result in healthier churches that impact communities with the gospel. We’ve shared how integrating music works in leadership development. We’ve reported from the ground in Ethiopia as we interacted with leaders from whom we have so much to learn. And last week we talked about leaders being set free to lead others. Today we are inviting you to “go beyond.” I think it was Star Trek that coined the phrase, “where no man has gone before.” And while we don’t have a fancy spaceship reaching far-away galaxies, FTL is truly going where no one has gone before. Our niche is unique and pioneering. We are living in what may be the most exciting era in church history. Unprecedented opportunities abound to expand the kingdom of God, and

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