Nobel prize-winning physicist Richard Feynman was asked to oversee a group of engineers who were tasked to perform a seemingly endless series of tedious calculations. The math wasn’t especially difficult for these engineers, but the work proceeded very slowly, and was full of errors. Feynman realized the problem wasn’t the math, but that the engineers were disengaged. He finally convinced his superiors to let the engineers in on the secret – they were performing calculations that would enable them to complete the race to build the atomic bomb before the Germans did. Their work would win the war. From that point forward, the engineers worked 10 times faster than before, with few mistakes and with fierce commitment. Does your leadership provide people with meaning that matters?  The question might sound more like this: What is the overarching purpose that sustains our collective commitment to excellence in the tedious, less glamorous tasks of our day-to-day work? Does the work itself matter to us?